• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar

Scholar Media Group, LLC

Your Digital Marketing Guide

Need help with your digital strategy? 248-906-1000 Contact Us Today
  • Home
  • What We Do
  • Who We Are
  • See Our Work
  • Resources
    • blog
  • Contact Us
    • One Story Give Away

Audience

Your audience is one of the most important assets your organization owns! One of the keys to long term success is to continually engage people with valuable information they enjoy consuming. The engagement process will build trusting relationships with current clients as will as prospective clients. I’m sure you’ve heard the saying – “People do business with people (or companies) they know, like and trust”.

Create client personas

One of the keys to a successful marketing strategy is that you understand, and write specifically for your audience. To help you do this, it’s essential to create your personas.

Basics of the persona:

  • Title / Role in the organization
  • Daily responsibilities
  • Job Challenges
  • Pressures
  • Concerns
  • Needs
  • Role in the buying process

Questions to answer about your ideal consumer

  • What do they need to know they may not even know they need to know?
  • How are they solving challenges today?
  • What would make their lives better if they solved what?
  • How do they buy today?

Ideas for gathering more intel about your audience:

Interview current customers

This may seem obvious, but how many of you take the time to talk to your customers? They are a perfect resource because they’ve purchased your product or service and are relatively accessible to you. Interviewing customers will not only give you insight into their decision-making process, it will also be a great opportunity to gather content for a case study.

Understand your web analytics

There’s a ton of data accessible to you through your web analytics, but how are you using it to learn more about your buyers? Review pattern behavior of visitors, they pages consumed and their route in and out of your site.

Research your competitors

Not only do your customers have access to more information than ever before, but so do you! One way to get great insights into your buyers is to study the research or case studies that your competitors have published. Reviewing their case studies might help you better understand your buyer, as well as why they chose your competitor over you.

Do you need help understand your ideal customer? Contact our team today!

Primary Sidebar

Do you want more business? Bring value to your clients

June 21, 2018 By Marketing Team

In my 30 years of selling enterprise solutions to Fortune 1000 companies, and more than 20 years in the digital marketing trenches, it’s time that the seller start respecting the buyer’s time, intelligence, and attention span. Potential clients are everywhere. You are next to them in line at the grocery store, or jogging next to […]

CrossFit Melior uses video to bring in new clients

March 6, 2018 By Marketing Team

Jordan Hayward, Co-Founder of CrossFit Melior wanted to reach their ideal clients by showing how they approach fitness. Whether you want to engage employees or convert clicks to customers, our corporate videos help you build your brand and grow your business. Let’s not just make video. Let’s craft a valuable resource you can be proud […]

Blackson Furniture delivers beautiful results

November 6, 2017 By Marketing Team

Are you using images to tell your story? If you create beautiful products, like Milford, Michigan based Blackson Furniture you need to capture the moment with photos. When Blackson was tapped on the shoulder to help create a new entrance for Sparkies Bar and Grill they knew it would be a great opportunity to showcase […]

Are you looking to boost your business?

Engage our team to help your organization reach more clients

Click Here to Start Today

  • home
  • Who We Are
  • See Our Work
  • What We Do
  • Resources
  • Contact Us
  • blog

Connect With Us

Here's where you can find us on social media.
  • Facebook
  • Linkedin
  • Twitter

Copyright © 2019 · Web Site Developed by Scholar Media Group ·

Email Email Twitter Twitter GooglePlus GooglePlus Facebook Facebook
grab this