Fast-Growing Bank Gains Customers and Maximizes Profits with Microsoft BI Tools
To support ambitious growth plans, Great Western Bank needed to increase profitability, simplify compliance, and gain better insight into customer relationships. The bank deployed a Microsoft data warehouse and business intelligence solution because of previous success in building an extremely complex system with the technology. The bank can now more easily attract and retain customers, maximize the amount of money it loans and invests, and prove its growth capacity to regulators.
Great Western Bank has expanded by more than 300 percent since its purchase by National Australia Bank in 2008. The bank once used a third-party reporting solution and exported data to unmanaged spreadsheets for analysis. But with a goal of expanding another 300 percent by 2014, the bank needed innovative data management and business intelligence (BI) tools to help it retain existing customers and compete for new ones, maximize profitability, and satisfy growth-related regulations.
Banks that try to compete against us are simply going to be at a disadvantage if they don’t have the enterprise-ready data-warehousing and BI capabilities that SQL Server 2012 and Power View give us.