There’s a reason they call Facebook, Pinterest, Twitter, and Instagram “social” media platforms…they are intended to engage others in social conversations, and not to broadcast messages to the masses. I’m surprised to see some organizations continue to sell or push their products and services before they have earned the trust of their audience. Earning trust or likeability from your potential clients comes from providing value, which can come from delivering solutions to problems, or simply making them laugh. Below are Facebook post, notice number of views (reach) when we provide value and compare to posts when we are selling.
As you can see, we engage more with content that is of interest to our audience. This doesn’t mean they are not interested in your products, there is tremendous brand building when your content is share across everyone’s newsfeed.
For more information on local Oakland County Michigan marketing strategies, please feel free to reach out to our team.