If you’re not providing value to your customers, someone else will.
Customers are looking for information that will enhance their lives. Are you developing content with the reader in mind?
Below is a quick example of an organization that are providing value.
Columbia Sportswear and their What Knot To do App
So what does a knot tying application do with selling outdoor clothing? Columbia was thinking of their client first and what activities are important to them. I guess if you’re heading to the mountains in your Columbia gear, a knot tying app would be helpful..
What’s important to your clients? How can you make their lives better?