Digital Engagement Strategy – Milford, MI

Milford, Michigan base IT consulting company had limited success with their static web site bring in new business. They engaged Scholar Media Group to build a digital engagement strategy, they would take advantage of social media, blogging and real-time monitoring.

Social Media Engagement –Social media changes the way consumers think and react to products, services and everyday life. It is essential that this organization have a strong social media engagement strategy to ensure they are connecting with their customers to help drive businesses and products forward.

• Established Twitter account
• Connected to local organizations
• Automate Social Messaging with HootSuite

Quality Content (Blogging) – Content is a key element of social media engagement. Social media visitors look for good and useful information. Twitter, for instance, is known for driving the most content and helping consumers stay up-to-date on key information related to their interests. This is important for businesses as they pursue social media engagement strategies.

Content can be as simple as sharing a short blog post, or as in-depth as developing a white paper about a specific topic. Either way, by sharing on a social media network, you are connecting with your consumers and helping them learn more about you. Additionally, content gives consumers an opportunity to engage with you and share their views. By engaging in a two-way conversation with your fans, you are enhancing your brand profile and giving them another opportunity to fall in love with your brand.

Managing your content should be done using a social content publishing calendar. This can be established in line with specific campaigns you want to pursue through social media networks. Consistent publishing of useful content not only provides value to your audience, but helps with your Google rankings.

Social Media Management/Monitoring – Along with delivering consistent quality content to your clients, you implement the right tools to manage your online presence. HootSuite is a popular tool that can be used to manage multiple accounts across Twitter, Facebook, MySpace, WordPress, Foursquare and LinkedIn. You can push updates to one or more profiles, track click-through, deploy timed updates, monitor your social media buzz across multiple web services, and assign tasks among team members based on roles.