Some ideas for growing your email marketing list:
Use a postcard
If you want to give people the option to sign up by hand but don’t have a convenient place for a paper sign-up sheet, consider using other print methods to get customers to join your list.
Put a sign-up form on your Facebook Page
Social media offers a powerful platform to build an audience for your business. But it’s also important to move relationships off social media and encourage fans and followers to join your mailing list. This will give you a better way to reach your audience without having to worry about network changes or declines in reach
Use a paper sign-up sheet
Using a paper sign-up sheet is one of the simplest ways to grow your email list. And it’s also one of the most effective. This is especially true if you have a retail store or a brick and mortar location where you interact with customers face-to-face. Make sure you let them know what they should expect by signing up.
Add a sign-up button to your email
You may send a number of emails every day, make sure they know how they can continue to receive valuable information that will improve their lives.
Chance are not everyone who sees your email will be on your email list.
If you share your emails on social media, for example, many of your fans and followers won’t be on your email list. People may also be forwarding your emails to their friends.
Put a sign-up form on your website
Your website will be the first contact many people have with your business. Don’t miss the opportunity to stay connected with new visitors.
For most business, adding a sign-up form to their website offered a whole new way to connect with new customers.
Collect email addresses when people sign-up for an event
If you host events where people register or purchase tickets in advance, you’ll likely already be collecting important contact information. This is the perfect time to ask people to join your email list.
Look to your existing database
Don’t overlook your existing database of contacts. Colleagues, friends, and family members can help kick-start your list growth.
Offer a downloadable whitepaper
Start new customer relationships off on the right foot by offering them a whitepaper or another educational resource in exchange for their email address.
Your business may help clients keep their business, providing a piece of free education is the perfect way to attract new clients to their business.
Source: Constant Contact