Creating stories that engage your audience is critical to developing new business and attracting the right clients.
Why create stories? Because you need to when you’re aiming to brand your business in the mind of the reader or sell them something. Primarily, you need to understand your ideal audience you’re targeting so you can get a better idea of what it will take to create and cultivate a positive brand image in their minds.
What are your overall goals:
- What are you trying to achieve as a business or a division?
- How do you expect this new content to help you reach those goals?
- Who are your potential customers, and what value will your stories hold for them?
- Are you hoping to appeal to existing customers, as well as new prospects?
Questions to answer before you start:
- What types of content should be part of storytelling strategy?
- Who is your ideal audience?
- What talent is needed and how will it be sourced?
- What editorial process will you need?
- How will you measure results?
Need help? Let us get you started with One Free Story ($1,500 value)
Complete the form below and we’ll engage our team to write your first story:
If your ideal client / audience are technology executives, then the following example should give you an idea of a story that answers some of their challenges when it comes to data protection.
Example of telling a story:
The Farmington Hills office of SIS wrote this true story to help their client understand the critical importance of a disaster recovery plan. The DR plan is critical, but as this story illustrates, the testing of the plan is most important. SIS understands their ideal client and what keeps them up at night…
On a Sunday in early July of 2017, a form of ransomware slipped through a Google Drive document and brought down a major us-based energy company with thousands of employees. Normally when attacked by ransomware, as the name suggests, a demand in the form of payment is required in order to retrieve the stolen data, but this case was different.
In late June there were various reports of a new wave of ransomware attacks, referred to as a slew of different names including Petya, exPetr, Petrwrap, and NotPetr. After further investigation it was determined that while the virus demanded a ransom once it had infected a system, it was unable to determine the user paying the ransom so this virus is really a wiper disguised as ransomware. It takes your money, and still destroys your data. Although they are some of the rarest kinds of malware, wipers are incredibly destructive and have seen a spike in occurrences in recent years.
Attacks were concentrated in Eastern Europe and Ukraine in particular. A business in the energy sector was attacked by the virus not long before this incident and was written about in the European media. Then a few weeks later, through a shared Google Drive with the business, the virus leaked and wrought havoc on the company’s servers. Due to the fact that the victims were using Windows 2003, a very outdated operating system, the patching was not in place, vulnerabilities were everywhere. With no disaster recovery strategy in place, the company was brought to its’ knees from a data storage standpoint….Complete Story